Privacy policy.

Privacy Policy

Last updated: November 2025

This Privacy Policy explains how The George, Whitley Bay (“we”, “our”, or “us”) collects, uses, and protects your personal information when you use our website, make a booking, or contact us.

We are committed to safeguarding your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The George, Whitley Bay is a self-catering holiday apartment located in Whitley Bay, North East England.
For all data enquiries, please contact:
hello@thegeorgewhitleybay.com

2. Information We Collect

We collect personal information that you provide when you:

  • Make a booking directly via our website or through a third-party platform (e.g. Airbnb, Booking.com, SuperControl).

  • Contact us by email, phone, or social media.

  • Subscribe to updates, request information, or complete a form on our website.

This information may include:

  • Full name

  • Email address

  • Phone number

  • Home address

  • Payment details (processed securely by our payment providers – we never store full card information)

  • Booking details (dates, number of guests, special requests, etc.)

  • IP address, browser type, and device information (via cookies or analytics tools)

3. How We Use Your Information

We use your data for the following purposes:

  • To process and confirm your booking.

  • To communicate with you before, during, and after your stay.

  • To send booking confirmations, receipts, and relevant updates.

  • To comply with our legal and financial obligations (e.g. tax, accounting).

  • To improve our website, services, and guest experience.

  • To respond to enquiries or feedback.

We do not sell, rent, or trade your data with anyone.

4. Sharing Your Information

We only share your information when necessary to complete your booking or comply with the law. This includes:

  • SuperControl – our booking management system which securely stores booking details and synchronises them with third-party platforms.

  • Payment providers – such as Stripe or PayPal (if applicable) for processing payments securely.

  • Third-party booking platforms – e.g. Airbnb, Booking.com, Expedia – if you booked via their services.

  • Professional service providers – e.g. accountants or web developers who support our business operations.

  • Law enforcement or regulatory authorities – when required by law.

All partners we work with must comply with data protection regulations.

5. Cookies & Website Analytics

Our website uses cookies to improve your browsing experience and analyse how visitors use our site.

Cookies help us:

  • Remember your preferences (e.g. language, session details).

  • Understand website performance via tools like Google Analytics.

  • Prevent fraud and improve site security.

You can adjust or disable cookies in your browser settings at any time.

6. How We Protect Your Information

We take your privacy seriously.
Your personal data is:

  • Stored securely on password-protected systems.

  • Transmitted using encrypted connections (HTTPS).

  • Accessed only by authorised personnel.

If a data breach ever occurs, we will inform you and the Information Commissioner’s Office (ICO) as required by law.

7. How Long We Keep Your Data

We only keep your personal information for as long as necessary to fulfil the purposes described above, including:

  • Fulfilling bookings and after-care communication.

  • Meeting legal, accounting, and reporting requirements.

Typically, we retain booking records for up to 7 years for financial compliance.

8. Your Rights

You have the following rights regarding your personal data:

  • Access – request a copy of the data we hold about you.

  • Correction – request correction of any inaccurate information.

  • Erasure – ask us to delete your data (subject to legal retention limits).

  • Restriction – request limits on how we use your data.

  • Objection – object to processing in certain circumstances.

  • Data portability – request to transfer your data to another provider.

To exercise your rights, please contact:
hello@thegeorgewhitleybay.com

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Children

Our website and services are not directed at children under 18. We do not knowingly collect personal data from minors.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on thegeorgewhitleybay.com with the date of the most recent update.

11. Contact Us

If you have any questions about this policy or how your data is handled, please contact:
hello@thegeorgewhitleybay.com